FoodCult.TV is an online F&B channel pulsating with trending content, served to culinarians all over the globe. Dedicated unabashedly to the F&B trade industry, FoodCult.TV features topics that chefs and culinarians are googling, chatting and cooking up. At times, we may feature unsung heroes in white that everyone should know. Or that latest competition that we feel all chefs should sign up for. Or perhaps that magic ingredient that Michelin chefs are now using. Or will be using in the near future.

The brains behind FoodCult.TV are:

Charles Lim
Charles Lim is also the creative director of FoodCult Pte Ltd, a F&B marketing consultancy; a think tank for the F&B. Having worked in advertising for more than a decade, Charles has focused specifically on marketing in the F&B arena for the last decade or so. A thinker who's often out of the box, he is known for pushing the boundaries in his marketing strategies (he jumped at the idea of when it was first mooted). It has always been his belief that chefs, especially those in Asia, are a goldmine of talent; they just need the avenue for exposure. FoodCult.TV, hence, is designed to be this platform.

Michael Chua
Michael Chua is an award-winning director and also partner of production house, UD Concepts. He has also worked on international programmes for Discovery Channel and ChannelNewsAsia. It was during an extended happy hour session in 2008 with the other partners that he sparked the idea of an online channel for food. Leveraging on his expertise in production and experience in the entertainment industry, he has played a big part in the fine-tuning of the 'FoodCult.TV Originals' films.

Jenny Tan
A wine and food journalist and sometime wine judge, Jenny Tan has spent the most part of her life working with chefs, culinarians and restaurateurs. She helms the media department of FoodCult Pte Ltd, working on the production of cookbooks and designing editorial content for the company's projects. As the branding and marketing communications in-charge of the Singapore Chefs' Association and working closely with the World Association of Chefs Societies (WACS), she has always believed strongly in promoting the chef profession.

FoodCult.TV is her channel of sharing more about the heroes in white.

Ps: We never believe in one-way street. While we are out there creating content, finding out what chefs are interested in, our ears, minds and hearts are always open. Talk to us here